cherry
Dual purpose: balancing fashion resale with charitable donations.
Consistency: ensuring brand identity across app, web, and social media.
Engagement: making sustainability appealing, not preachy.
Brand Identity
Developed a vibrant, playful identity centred around a cherry motif.
Colour palette: Cherry Red for energy, Pale Blue for sustainability, balanced by soft neutrals.
Typography: Georgia Pro for Titles and Instrument San for body. This pairing is approachability and clarity.
User Experience
Designed flows for listing, buying, and donating with minimal friction.
Introduced Cherry Box, a feature that lets sellers group items into collections, giving buyers flexibility to buy one piece or the whole set.
Built in gamification: badges, impact trackers and Cherry Points that reward sustainable actions.
Consistency
Created brand guidelines covering fonts, spacing, colour, and tone of voice.
Designed templates for internal docs, emails, and social posts to maintain coherence across all touchpoints.
